Technology Opens A New Era For Inventing The Future Of Beauty


Powered by Artificial Intelligence, boosted by Augmented Reality, technology turns ideas into breakthrough products and unsurpassed consumer experience on multiple channels. Technology partners with Beauty as we innovate for the future. In the volatile world of Beauty, we leverage advanced analytics to anticipate trends and to find the next great beauty ideas. Discover what’s BeautyTech.

BeautyTech is beauty augment by technology

Digital & Technology are at the heart of our approach to Beauty, from research to production, from distribution to communicating with our consumers. ModiFace technology powered by artificial intelligence provides the most realistic virtual try-on in our industry.

Technology has the power to create personalized experience and answers consumer needs: “What is the right color for me? What is the right skincare routine for me?”

BeautyTech is at your service

Leveraging Artificial Intelligence, distributed cloud services and an integrated network of connected devices (IOTs), we source data, we extract information and we generate insights to have a personal relationship with you as customers; it opens the door to fully personalized formulas, products and services.. We provide the perfect formulation for each, to fulfill all beauty needs and desires.

The best example of this today is Lancôme ShadeFinder. Makeup foundation recommendation tool answering the key question. “What is the right foundation tone for me?”. After a quick analysis at the point of sale, through the power of AI algorithms, Lancôme Shadefinder identifies the exact foundation that fits your skin tone. This data helps us to develop new products fulfilling each beauty needs.

Turning L’Oréal into a company of the future

Beauty Tech augments L’Oréal employees with sophistication. Connected and intelligent devices and tools, powered by data, to accelerate decision-making and generate insights. To accelerate this transformation, we are switching to Agile and Product-based approaches, investing in upskilling and re-skilling.

L’Oréal is inventing the beauty of the future by becoming the company of the future.

For L’Oréal employees, Beauty Tech translates into technology to increase their work abilities. The promise of Beauty Tech is to unleash capabilities for all, in a world where anyone, in any function or department, experiences the power of Tech in their daily work.

Thanks to data to help decision-making and insight generation. We leverage the best of Tech to enhance the way we work and serve our consumers, constantly adapting to the new world. Delivering Tech solutions in fast sprints through an agile approach is becoming our way of working. It helps to accelerate our Tech solutions releases and fosters cooperation inside the company.

Evolving faster to meet your expectations

Our eyes are on the future of Beauty. Through new ways of working, we are always innovating ever more quickly.

We are creating tomorrow’s working environment today. With 3D printing, virtual and augmented reality, and more agile production lines, we have entered the world of Industry 4.0. Using technology for even greater insight into your preferences. Our “smart factories” give us the agility needed to process dozens of different product formats in a very short amount of time.

We encourage our staff to “try, and try again”, and to take on novel projects in disruptive ways. They begin with a blank canvas and are open to working with new partners, including start-ups and tech suppliers.

Today, that means using AI, a virtual reality and leading-edge cloud technologies to create customized and interactive purchasing experiences for our customers. As we continue to craft the future of Beauty, we need to prepare employees for the tech challenges of tomorrow.

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